PEPSI

In 2025, Pepsi doubled down on a proven crowd-pleaser and evolved last year’s Silent Disco into a full Pepsi Club stage.
A dedicated platform for upcoming DJ talent at AiaSound.

Throughout all festival days, a rotating line-up of local DJs took over the decks, while guests stepped into the Pepsi area, grabbed a pair of branded headphones, and disappeared into their own pocket of sound.

The stage design was inspired by Pepsi’s latest “super store” activation: a metallic, futuristic environment with illuminated panels, steel details and bold Pepsi branding wrapping the entire setup. Together with the iconic Pepsi bus and a relaxed hangout zone, the area became a natural meeting point where people could dance, recharge and stay for “one more track”.

To fuel the pipeline of fresh talent, the activation was launched with a digital competition: “Win a DJ set at AiaSound with Pepsi Club – Silent Disco.”
Aspiring DJs - or friends nominating their favourite selector - could enter online, rally votes from their community and compete for a prime festival slot on the
Pepsi Club stage, including festival tickets and Pepsi prizes.

The result: a living, breathing brand stage where Pepsi didn’t just sponsor the music - they handed the controls to the next generation and let the crowd decide who should make AiaSound dance in silence.