PEPSI

The Pepsi Silent Disco DJ Battle turned Aia ’24 into one big, moving dancefloor. Inside an immersive, fully branded truss construction, guests stepped into a Pepsi universe that visually tied back to the brand’s diner-themed activation earlier that year - checkered floors, bold colours and Pepsi everywhere you looked.

Instead of a classic silent disco, we turned the format into a live battle.
Two guest DJs. Two channels. One crowd.

On channel one, one DJ performed their set; on channel two, the opponent answered back. After each round, it was simply counted where the most people were dancing - the DJ with the biggest dancefloor won. Throughout the festival, guests could sign up to battle each other with their own playlists, turning the stage into a platform for fresh amateur talent and different sounds.

Around the dancefloor, a relaxed Pepsi lounge and the iconic Pepsi bus amplified the atmosphere and made the area a natural hangout before, between and after battles. The result: an active, playful brand experience where guests didn’t just listen to the music – they helped create it.