Privacy Policy
BONFIRE Worldwide ApS

How BONFIRE worldwide ApS Processes Your Personal Data

BONFIRE Worldwide ApS is the data controller responsible for the processing of your personal information.

We only collect and process personal data when it is necessary for our collaboration, and only information that is relevant to our activities as a creative agency.

Address:
Ny Østergade 12, 5th floor
1101 Copenhagen K
CVR no.: 42047295

When collecting, processing, and using personal data, we always comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

We delete your data once there is no longer a legitimate purpose for storing it.

If you have any questions about how we handle personal data, please contact us at:

fk@bonfire-worldwide.com

Information We Collect

We collect and process personal data in connection with our business activities — including collaborations with clients, partners, suppliers, and participants in events or campaigns.

The types of information we typically process include:

  • Name, job title, and company details

  • Email address and phone number

  • Payment information (for invoicing or purchases)

  • Images, videos, and recordings related to events or activations

When We Collect Data

BONFIRE collects and processes personal data when you:

  • Engage with us as a client, partner, or supplier

  • Participate in an event, activation, or campaign we organize

  • Appear in photos, video, or audio as part of our productions

  • Subscribe to our newsletter or other communications

  • Contact us via email, social media, or our website

Use and Disclosure of Personal Data

We only share personal data when necessary to deliver our services, manage partnerships, or comply with legal obligations.
As the data controller, BONFIRE enters into data processing agreements with relevant partners and service providers to ensure your data is handled securely and responsibly.

Images, Video, and Audio Recordings

As part of our work on brand activations, events, and campaigns, we often capture photo, video, and audio content to document, share, and promote our projects.

This material may be used on our website, social media platforms, or in client presentations.

If you do not wish to appear in BONFIRE content, you can let us know on-site or contact us at contact@bonfireagency.com and we will remove the material where possible.

For general “situation photos” (e.g., event crowds), we follow the Danish Data Protection Agency’s guidelines, which permit the publication of such images when used appropriately for editorial or promotional purposes.

Partners and Suppliers

When collaborating with BONFIRE as a partner or supplier, we record information such as:

  • Company name and registration number (CVR)

  • Contact person’s name, position, email, and phone number

This information is processed to facilitate communication, manage contracts, issue payments, and maintain our partnership records.

Cookies and Digital Tracking

BONFIRE uses cookies on our website to improve functionality, user experience, and traffic analysis.
We also use cookies for marketing purposes — to deliver relevant content and updates to visitors who have shown interest in BONFIRE’s work or projects.

You can change or delete your cookie settings at any time through your browser.

How We Protect Your Data

We store personal data securely and confidentially.
Access to data is restricted to employees and partners with a legitimate business need.
We retain your information only for as long as necessary to fulfill the purpose for which it was collected.

Examples:

  • Client and partner information is stored for up to 5 years after the end of a collaboration.

  • Newsletter subscriptions are stored until you unsubscribe.

  • Visual or campaign materials are stored as long as they remain relevant for BONFIRE’s marketing and documentation purposes.

We do not sell your personal data to third parties, and we do not transfer personal data to countries outside the EU/EEA.

Your Rights

You have the right to:

  • Request access to the personal data we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of your data when it is no longer needed

  • Object to or restrict how we process your information

  • Withdraw consent (where applicable) at any time

If you wish to exercise your rights or have questions about our processing of personal data, please contact us at fk@bonfire-worldwide.com.

If you believe that BONFIRE is not handling your personal data correctly, you have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk.

This Privacy Policy was last updated in October 2025.