CUPRA x SOUNDCLUB
CLIENT
CUPRA
SEMPLER GRUPPEN
YEAR
2025
LOCATION
AIASOUND
PROJECT
SOUNDCLUB
SoundClub is AiaSound’s electronic universe — a cultural movement that connects electronic music, creativity, and the next generation through experiences that pulse with energy all year round.
Built with CUPRA, SoundClub brings the sound of the city to life — from intimate rooftop sets to open-air pop-ups and digital drops that blend music, visuals, and attitude.
Each volume introduces new voices shaping the sound of Copenhagen — from SELMA, ¡HARTY!, and SMILLI, to BONDI, JOHN VINCENT, LISA FOSMARK, and YUMÈ — each with their own story, style, and spark.
More than a DJ format, SoundClub is a platform for talent, community, and culture — bridging the streets and the stage, the underground and the spotlight.
Through events like SoundClub @ GRUMS, SIGURD HAVEN, and LE FIX, the format builds a rhythm that lives far beyond the festival.
Music becomes a meeting point — a space where people feel connected, creative, and alive.
The strongest brands don’t chase culture — they become part of it.
Today, credibility isn’t created in campaigns - it’s built in communities.
Through SoundClub, CUPRA steps beyond traditional sponsorship and becomes part of the scene itself
- showing up where culture actually happens.
By connecting with real artists, real audiences, and real energy, the brand moves from visibility to belonging
- transforming presence into participation and logo into lifestyle.
INVOLVED CO-AGENCIES
SERVICES
BRAND ACTIVATION
VIDEO PRODUCTION
TALENT INVOLVEMENT
GUEST DJ CONCEPT
SOME ACTIVATION
PLATFORM DEVELOPMENT
EVENT PLANNING
PUBLISHING
ROIY CREATIVES
1080 PRODUCTION
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A CITY. A SOUND. A MOMENT.
Every SoundClub session was crafted to capture a unique beat of the city - pairing each artist with a location that matched their energy and sound.
Some editions unfolded as intimate, boiler room–inspired pop-ups, bringing the crowd face-to-face with the DJ in raw, spontaneous moments.
Others took shape as solo performances in unexpected places - rooftops, courtyards, and corners of the city - where music met atmosphere and turned space into story.
Each SoundClub became its own experience — a celebration of sound, place, and presence.