JBL BY HARMAN

JBL wanted to tap directly into the urban pulse and claim a meaningful place on the Danish festival scene – not just as a logo, but as the sound and energy people remembered.

At AiaSound, JBL took over the festival’s main bar as visibility partner, placed right at the heart of the site beneath a 32-meter skyliner. Behind the bar, we built a bold, street-inspired universe: a central DJ booth with an edgy, urban look, wired into JBL PartyBoxes mounted in the truss ring of the cover to create a full 360° soundscape between main stage concerts.

The space was dressed in unapologetic JBL attitude – from custom-painted oil barrels and laid-back seating zones to a sea of bespoke JBL stickers that covered surfaces, details and touchpoints. The result was a social hub where people met, recharged and partied – and where JBL quite literally became the soundtrack of the festival.