CUPRA
CUPRA and AiaSound joined forces to bring energy, innovation, and attitude to Copenhagen’s growing electronic scene.
Through the new CUPRA Stage and the launch of SoundClub, we built a cultural platform where EDM music, design, and creativity meet - giving both international EDM starts on Cupra Stage and upcoming DJ on the SoundClub platmform that reflects the city’s pulse.
From filmic content to pop-up events and intimate sessions, the collaboration didn’t just present music — it presented a movement.
70% of audiences say they connect most with brands that stand for both creativity and community.
CUPRA doesn’t just sponsor culture — it accelerates it, fusing style, energy, and rhythm into every experience.
CLIENT
CUPRA
SEMPLER GRUPPEN
YEAR
2025
LOCATION
AIASOUND
INVOLVED CO-AGENCIES
PROFOX
SOUNDVENUE
MANO CREW
RAFN FPV
ROIY CREATIVES
PROJECT
CUPRA STAGE
MOBILITY PARTNER
SERVICES
BRAND ACTIVATION
VIDEOPRODUCTION
INFLUENCER-CAMPAIGN
OUT OF HOME
FESTIVAL PARTNERSHIP
STAGE ACTIVATION
SHUTTLE SERVICE
VIP SERVICE
Make it stand out.
Every spark starts with an idea - but it’s how you bring it to life that makes people feel it.
For CUPRA × AiaSound, we didn’t just build a stage - we built a movement around sound, attitude, and emotion.
A cultural statement that turned energy into experience and brand presence into pure pulse.
THE CUPRA STAGE — BUILT TO ELECTRIFY.
Designed as a full-scale electronic experience, the CUPRA Stage stood as the beating heart of AiaSound.
A bold truss construction framed in matte black steel and LED lighting created a dynamic visual identity - elevated by fire cannons shooting skyward and CO₂ bursts pulsing to the rhythm of the drops.
The stage was built for immersion - lights, sound, and movement fused into one seamless sensory flow, surrounding the crowd in pure energy.
Hosting headline performances from Steve Angello, Acraze, Craig David, John Newman, Safri Duo, and more, the stage became a landmark moment for both the festival and the brand.
More than a setup - it was a statement. A celebration of sound, design, and emotion, where CUPRA’s pulse met the city’s beat.